Privacy Policy

Last Updated: March 14, 2025

1. Introduction

Welcome to alt-lyf.com (“we,” “our,” or “us”). We are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the General Data Protection Regulation (GDPR) and Singapore’s Personal Data Protection Act (PDPA).

2. Data Controller Information

alt-lyf.com is the data controller responsible for your personal data.

3. Personal Data We Collect

We collect and process the following categories of personal data:

3.1 Information You Provide Us

• Name and contact details (email address, phone number, postal address)
• Account login credentials
• Profile information
• Communication preferences
• Payment information

3.2 Information We Automatically Collect

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent on site)
• Cookies and similar tracking technologies
• Location data (with your consent)

4. Legal Basis for Processing (GDPR)

We process your personal data on the following legal bases:

• Consent
• Contract performance
• Legal obligations
• Legitimate interests
• Vital interests
• Public interest

5. Purpose of Data Collection

We collect and process your personal data for:

• Providing and maintaining our services
• Processing your transactions
• Communicating with you about our services
• Improving our services
• Complying with legal obligations
• Marketing (with your consent)
• Security and fraud prevention

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. When data is no longer needed, it will be securely deleted or anonymized.

7. Your Rights

7.1 Under GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data (“right to be forgotten”)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent
• Lodge a complaint with a supervisory authority

7.2 Under PDPA

You have the right to:

• Access your personal data
• Correct your personal data
• Withdraw consent
• Request data portability
• Object to direct marketing

8. International Data Transfers

We may transfer your personal data to countries outside the European Economic Area (EEA) and Singapore. When we do, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses
• Adequacy decisions
• Binding corporate rules
• Other legally approved mechanisms

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data at rest and in transit
• Strict access controls and authentication measures
• Regular security assessments and penetration testing
• Comprehensive staff training on data protection
• Incident response and recovery procedures
• Regular backup and disaster recovery testing

10. No Third-Party Data Sharing

We are committed to protecting your privacy and maintaining your trust. We do not share, sell, rent, or disclose your personal data to any third parties. All personal data collected is used solely for the purpose of providing our services directly to you.

Exceptions to this policy only apply when:

• Required by law or court order
• Necessary to protect our legal rights or defend against legal claims
• Required to prevent fraud or ensure platform security
• Explicitly requested by you and with your written consent

11. Cookies Policy

We use cookies and similar technologies to:

• Maintain session information
• Remember your preferences
• Analyze site usage
• Enable certain features
• Provide targeted advertising (with consent)

You can manage cookie preferences through your browser settings.

12. Children’s Privacy

We do not knowingly collect or process personal data from children under 16 without parental consent. If you believe we have inadvertently collected such data, please contact us to have it removed.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of any material changes through our website or email. Continued use of our services after such changes constitutes acceptance of the updated policy.

14. Contact Information

For any questions about this Privacy Policy or to exercise your rights, please contact us at:

Data Protection Officer
alt-lyf.com
Email: demo@alt-lyf.com

15. Supervisory Authority Contact Information

For EU Residents:

You have the right to lodge a complaint with your local data protection authority.

For Singapore Residents:

Personal Data Protection Commission
10 Pasir Panjang Road
#03-01 Mapletree Business City
Singapore 117438

16. Additional Information for Singapore Residents

In accordance with the PDPA, we:

• Obtain consent before collecting, using, or disclosing personal data
• Allow withdrawal of consent with reasonable notice
• Collect, use, or disclose personal data only for reasonable purposes
• Notify you of the purpose of collecting personal data before collection
• Allow you to access and correct your personal data
• Ensure accuracy of personal data
• Protect personal data with reasonable security arrangements
• Cease retaining personal data when no longer necessary
• Not transfer personal data outside Singapore without ensuring comparable protection

17. Governing Law

This Privacy Policy is governed by the laws of Singapore and applicable EU data protection laws.